01 - Entrepreneur & Digital Consultant
Hi, I’m Tobias.
I have 15 years of experience in global tech and marketing roles. I am based in Munich, Germany and I bring international experience from the U.S. and Europe.
I’ve co-founded three companies - one backed by VC investment - spanning tech, marketing and events. I’ve built and led teams across various organizational structures, from startups to large corporations.
My consulting expertise ranges from shaping strategies to hands-on implementation. I thrive in managing projects, teams and stakeholders, at any scale.
I hold an MBA in Business Creation and Innovation from the Technical University of Munich and a Communication Design Diploma (FH) in New Media.
02 — Portfolio
Audi Mobility Marketing, USA
Led the marketing & sales strategy of two vehicle on demand services for the U.S. market, 2016-2019
Mozilla Firefox Marketing, Germany
Implemented global brand and product campaigns in Germany, 2010 - 2013
Bantam Tools Marketing, USA
Led marketing from strategy to implementation for CNC machine manufacturer in New York, 2024
Porsche Store Mobile Experiences
Created smartphone experiences for Porsches globally touring pop-up stores, 2016
Audi on Demand Go-to-Market, UK
Led go-to-market launch of the Audi "vehicle on demand" service in more than 10 cities, 2017-2019
Le Camping Start-Up Accelerator, France
Created brand and implemented marketing activities for Google-backed start-up accelerator in Paris, 2010
Mozilla Labs Marketing, Global
Led developer engagement activitites like demo events and coding competitions at the innovation lab of Mozilla Firefox, 2013
Firefox OS Launch Marketing, Global
Implemented brand and community marketing campaigns for the launch of a smartphone operating system, 2012-2013
Inradius GmbH
Co-created a venture capital backed company for local brand experiences on smartphones, 2015-2017
03 - Career Overview
Work Experience
Audi Business Innovation (2016—2024). Lead roles (holacracy) in global Audi marketing and data-driven business; Co-creation of business unit
Avantgarde Group (2014—2016). Senior Manager; Co-creation of innovative marketing start-up "Inradius" with 1.5 mio Euros in VC investment
Mozilla Firefox (2010—2014) in Silicon Valley. Innovation Lab; Product marketing and community campaigns in the US and Europe
Education
Technische Universität München, visiting student UC Berkely (2017-2020). Executive Master of Business Administration, MBA, in Business Creation and Innovation
Merz Akademie Stuttgart (FH), Hogeschool Rotterdam, Eyebeam NYC (2006-2010). Diplom Designer (FH) in Communication Design, New Media
Diverse trainings in coaching, leadership, Scrum, SAFe, design thinking, holacracy and more
Awards and Distinctions
TUM Student award at BMW Start-up Garage, 2019
Award by ARTE for „Facebook ID“, 2013
Scholarship by „Studienstiftung des Deutschen Volkes“, 2010
Support via the Goethe Institute USA and Spain, 2011
Scholarships via DAAD and ASEF (Asia Europe Foundation), 2008
Activitites
Board member of TUM MBA IBC Alumni Club, 2023 - today
Freelancer in Marketing & IT, 2000 - today
Speaker and guest lecturer at more than 80 occasions
Media- and PR experience in radio, TV and online, e.g.: ARTE, ARD, WDR, Bild, 3 Sat, New York Times, Forbes
04 — Recommendation
“
Tobias' energy, his enthusiasm and creativity and his drive to deliver the best possible results are unmatched.
— Pascal Finette, German-American entrepreneur. Previously in leadership roles at Google, Ebay, Mozilla and the Singularity University
05 — MBA Thesis
Why do corporate innovation hubs fail?
For my executive MBA thesis in 2020 at the Technical University Munich and UnternehmerTUM I interviewed five innovation hub leaders from German DAX corporations.
I distilled eight causes why corporate innovations hubs - the implementation of the organizational innovation strategy "ambidexterity" - frequently fail structurally, no matter the amount of resources.